About Us

Founded in 2001, Educational Initiatives Private Limited (Ei) is a global leader in assessment research and educational technology. We leverage the twin levers of cutting-edge educational research and a technology-based solutions approach to revolutionize how children in the K-12 education space learn.

We specialise in pedagogical research, assessments, and personalised learning tools to help measure learning outcomes, create solutions. Learn more about us at click here

Science of Learning:
Where we undertake research on students' learning backed by use of assessments and student level data.
Sales expansion

International sales expands its footprint to 19 countries.

Gifted Education
Launch of Gifted Education and Counseling with programmes offered in India, UAE and Online.
Mindspark Navigator
Investment in Mindspark Navigator for improving learning outcomes in students. It helps students to set goals, learn content aligned to those goals and monitor progress towards those goals with actionable insights.
Gaja Partnership:
Gaja Capital invested in Educational Initiatives.
Mindspark English:
English language programme focusing on reading, writing, listening, grammar and vocabulary proficiency building.
ASSET Talent Search:
Launch of ASSET Talent Search (ATS) test and ASSET Summer Programme (ASP) to identify, acknowledge and support academically gifted children.
Mindspark Math:
Creation of Mindspark to enable personalised adaptive learning to suit every child’s pace.
Detailed Assessment:
Creation of Detailed Assessment to assess topic-wise understanding of students round the year.
LSEP (Large Scale Education Programmes) take up their first project with Andhra Pradesh Government.
ASSET (Assessment of Scholastic Skills through Educational Testing) to ensure conceptual clarity among students and benchmark them against their peers.
Inception of Ei:

3 IIM Graduates founded Educational Initiatives Pvt. Ltd. to ensure that every child learns with understanding.

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